It’s a Good Time to be a Content Creator
With the film and TV industry roaring back, it’s a great time to be a digital content creator focused in entertainment (and lifestyle, for other reasons), as well as a creative— perhaps for the first time in a long time.
This pandemic taught me one thing (among many) very early on— the ability to work from home is a privilege, period. The fact that content creation (mostly in the digital space, like at my day-job for Comcast NBCU or here on Miranda Muses) can be done digitally and is perfect for the new-era brand of “digital nomadism” that’s sweeping the globe is a lucky break for writers and content creators no matter how you slice it, and now is as good a time as ever to get into content creation (or creative work, in general) if you’ve ever wanted to do so.
Digital content creation: writing and blogging
In addition to film and TV content (which we’ll talk about shortly), humans in the modern-age are always looking for digital content. Be it an article, a blog, a TikTok video, an Instagram post or Reel, a Facebook story, etc. etc. etc., people in the modern age are always looking for content to consume. That said, writing as well as other forms of content creation in the digital space are some of the best careers one could go into at present.
The pandemic shifted user’s focus to an even more digital-led perspective, leading to massive hikes in traffic for many websites, huge lifts in viewership of TikTok and YouTube video content, and beyond. For example: instead of traveling last summer (which users weren’t able to do in most cases due to the always-present threat of COVID-19), reading or watching videos, tell-alls, etc. about travel became the ultimate mode of escape. Digital became a temporary bandage for reality, and while reality seems to be coming back in full-force, that doesn’t mean content will now be rendered useless, because…
Digital content creation: arts and entertainment
… The film and TV industries are making a roaring come-back, along with the rest of life. From live-music to film and TV and beyond, arts and entertainment are coming back, and content + entertainment have always gone hand-in-hand.
Think about it: film and TV are content. They have to be written, produced, directed, acted, filmed, and so on and so forth— and that alone creates a plethora of job opportunities. However, it doesn’t stop there— one thing users (even before the digital age) have always enjoyed reading/digesting content about is, you guessed it, entertainment. I mean, come on, I wasn’t the only one reading everything from TV Guide to People Magazine as a kid to keep up with what Tom Cruise and Katie Holmes were doing, right?
My point is this— content creation and creative pursuits in general often get cast-aside by young people looking to break into a career, typically in favor of science and mathematics (read: STEM) related jobs. However, it may be time we re-think our career paths and priorities, and allow creatives the freedom to go in pursuit of these creative jobs, which I believe will be in high demand for many years to come, pandemic or not.
So, is there a creative job in content or in arts/entertainment in general you’d like to pursue? Let’s discuss,
Xoxo, MM.